The Problem:

Because this project was part of my UX/ UI certification I worked alone. With supervision only from the course instructor.

Imprint CAse Study UX/UI Design

The Product:

My Role:

The Goal:

Imprint is an application that allows the end user to keep track and follow sub cultural events related to footwear, athletics, and clothing boutquies and the communites that surround and support them. As a consumer I have noticed a lack in community as a consumer. Overtime there have been a growth in subcultures surrounding retail and the brands attached to a consumers shopping experience. Culture is a vehicle that can be used to help better understand the consumers. Imprint is here to fill the void between the consumer and the communities they are members of. Allow users to learn about product and stay up to date with new product releases and marketing campangins. Also, enhancing and providing a sense of community virtually and in person through Design, Art, Fashion and Athletics subcultures while providing consumers destinations that will provide a culturally enriching experience.